We all want a high-converting website. Isn’t that the dream! Well, the key to those conversions starts with your home page!
The website copy on your home page is the first thing potential clients read upon visiting your website. With that in mind, you want the website copy on your homepage to provide a brief overview of your website/business. Most importantly though, your homepage should ALWAYS include a call to action – something simple like “visit our shop,” “sign up for our newsletter,” or “learn more about our services.”
Your home page should be easy to navigate with clear labeling and menus and give your website visitors a good idea of what they can expect to find while browsing your corner of the Internet.
Since the home page is the first impression potential clients will have of your business, it’s essential to write a well-written and engaging homepage.
Keep reading to learn my top 10 tips to write a website home page that converts!
Writing Website Copy for Your Home Page: My Top 10 Tips
1. Keep your website copy short and to the point
As much as you would love to share absolutely EVERYTHING on your home page, keep it short and sweet! Your home page isn’t the place for pages and pages of scrolling about your business. Keep the home page brief and to the point otherwise you will lose interest. Give visitors a quick overview of your website, and direct them to other sections of your site (like a sales page) by including a call to action on the home page.
2. Make your website easy to navigate
Please, please, please make sure your homepage is easy to navigate! There are a lot of fancy web design themes out there, and you want to be sure to choose one that is clean and clutter-free. If you are in the market for a new theme, check out my recommendations for feminine WordPress themes.
Once you select a theme, avoid using too many fancy plug-ins or features that can slow down your site. Your home page should be easy to navigate so visitors can quickly find what they’re looking for.
3. Use clear and concise language in your website copy
When writing your home page, use clear and concise language in your website copy so that your potential clients have a clear understanding of what you are about. Avoid using technical terms and jargon, you want to keep your writing at about a 6th grade reading level. In a previous blog post I shared my top free writing tools – you can reference those when writing your website copy!
4. Highlight what makes you unique
Your website is your space on the internet to show off who you are and what your brand is all about. In the website copy on your home page, highlight what makes your site and brand unique! It could be an exclusive product, new service, or special story about your business.
5. Split up your website copy by using images and videos
After my recent blog post about repurposing brand photos for places other than social media, using images and videos on your website home page is no brainer! No one wants to scroll through a dull website full of text. Split up your website copy by using images and videos. These media can help make your home page more engaging, and provide more insight into the uniqueness of you and your brand!
6. Include a call to action
As a copywriter, you know this will always be my #1 tip. You always, always, always want to include a call to action (CTA) on your home page! Your CTA doesn’t need to be complicated. Think about the primary goal you have for someone visiting your website.
Do you want your audience to visit your shop to browse your online products? → Use a CTA like “visit our shop”
Do you want to gain more subscribers to your email list? → Use a CTA “Sign up for our newsletter”
Do you want to share more about your services? → link to your sales page with a CTA “Learn more about our services”
The CTA on my home page is to check out my blog. Since I take the time to post new blogs each week, I want to be sure new website visitors are reading them!
7. Use testimonials in your website copy
Testimonials are powerful – it shows trust and authority to new visitors to your website. Including testimonials from past clients and customers is a great way to engage and build trust with your website copy. Pull out the top 2-3 testimonials you’ve ever received and include them on your website home page!
8. Keep your website copy updated
Make sure to keep your home page website copy updated with fresh content. Whether it’s changing out your photos from a more recent photoshoot, updating your bio (maybe you got married, or had a baby!), or refreshing the keywords in your home page website copy. This will keep visitors coming back to your website by ensuring content is up-to-date and optimized.
9. Design mobile-first
With more and more people using smartphones and tablets, making sure your website home page is mobile-friendly is extremely important. With a mobile-first strategy, you are FIRST making sure your website copy and homepage design is accessible to individuals on mobile devices, which is more than likely how they will stumble upon your website! Making your website mobile friendly will also better optimize your site for search engines.
10. Use these tips for writing your home page website copy!
Last but not least, be sure to follow these tips for writing your homepage website copy! It’s easy to read a blog post and forget about it, but I hope you take away a few nuggets of information to improve your website.
By following these tips, you can ensure that your homepage website copy makes a good impression and encourages visitors to stick around. Do you have any other tips for writing an effective home page? Share them in the comments below!
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