Search engine optimization (SEO) is one of the most important aspects of online marketing. It can be the difference between your ideal client finding your website through search or your website slipping into Internet obscurity.

After spending so much time and effort crafting your brand message to reach your audience, you want to be sure they can find your content!  Luckily, there are many tools to help you improve your search engine rankings. So, if you’re looking to take your online business to the next level with SEO, read on!

This blog post will discuss some of the best SEO tools on the market for improving your SEO and increasing traffic to your website. 

Note: I use affiliate links in this post, so I will make a small commission if you purchase using my link. Learn more about my affiliate disclosures in my privacy policy. Thank you for supporting my blog!

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why you need to be using these best seo tools

Best SEO WordPress Plug-ins

Are you looking for the best SEO tools available on the Internet in 2023? Look no further than WordPress plugins! If we’re being technical, a WordPress plugin is a piece of code that can add custom functions to your WordPress site. You can add payment integrations, memberships, shopping carts, and SEO tools!

The best SEO plugins for WordPress do all the hard work to figure out your searchability. You focus on the content, and the plugin will tell you how to improve. 

My top SEO plugin recommendation is RankMath SEO. There’s a free and paid version of the plugin, so you can try it out for little to no risk. I cover more about the features of how I track my SEO using RankMath on my blog!

Yoast is another popular one, and I used it for a while. But my site’s SEO didn’t take off until I switched over to RankMath.

RankMath is more affordable and user-friendly, in my opinion, especially if you are new to SEO or need to license an SEO tool for multiple websites.

Both Yoast and RankMath are great options, but if you are just getting used to SEO for your website, RankMath should be your go-to.

One of my favorite features of RankMath is that it analyzes your keywords and tracks your rankings to measure your keyword success. RankMath also provides recommendations for image SEO and reminds you to add your meta descriptions, which are vital for boosting search traffic! RankMath also has a free version, but this SEO tool is worth the investment.

If you’re looking for a convenient and effective way to optimize your WordPress website’s SEO, then a search engine-friendly plug-in is a great option!

Keep reading for more of the best SEO tools to try in 2023.

Best SEO Apps & Software

If you are looking for the latest & greatest SEO software, look no further than AppSumo.

This is a digital marketplace of tools, applications, and software that can help improve your online business’s SEO strategy. 

What sets AppSumo apart is its partnership with the producers of these tools, allowing users to access lifetime deals. This means you pay once, and you get to use the tool for good. This can lessen your business expenses in the long run.

But warning – AppSumo constantly features dozens of top-tier SEO tools that have been heavily discounted with lifetime access passes! 

So you may go broke just wanting to purchase and try them all.

I snagged a lifetime pass to the tool NeuronWriter, which I am actually using to write this blog post! 

What I love about AppSumo is that you can stack codes to get more features. So, in this case, I stacked multiple codes to NeuronWriter so I could embed the tool with WordPress and create multiple projects to manage my blog content and client.

NeuronWriter quickly became super popular in the SEO community and has been compared to SurferSEO, which starts at $69 per month.

These tools typically offer features like keyword research, competitor analysis, backlink monitoring, rank tracking, and on-page SEO analysis. 

Moreover, AppSumo also provides informative summaries and reviews for each tool. So you can make an informed decision before making a purchase. With such fantastic deals and a constantly updated catalog, it’s no surprise that businesses consider AppSumo as a go-to platform for SEO tools. 

Some of the popular SEO software that they’ve had in their deals include SERanking, SquirrlySEO, and SiteGuru.

But remember, AppSumo deals do not last forever! So snag it will you can.

You know it’s time to upgrade your SEO toolkit and you don’t want to break the bank. So head on over to AppSumo. It’s worth checking out!

Best Free SEO & Keyword Research Tools

Getting started with SEO can feel overwhelming. You need a comprehensive set of SEO tools in your toolkit to truly make your website standout.

A big tool that is so helpful for improving the SEO of your site is a keyword research tool! Whether you need local SEO keywords for your business or keywords for a global online brand, SEO best practices will involve you to be thorough and strategic.

Searching for the best tools with a free trial available? Having difficulties finding an SEO tool that meets your needs? No worries!

Here’s my quick list of the top SEO tools on the market for keyword research in 2023.


One of these robust tools is the KeySearch keyword tool. It’s an affordable all-in-one SEO tool that offers extensive keyword analysis, including relevance and difficulty. The platform also provides link analysis, competitor research, and rank tracking. It’s excellent for small to medium-sized businesses, which is why I recommend it to my Search Engine Success Lab members.


Moz, on the other hand, stands as one of the best tools in the domain of SEO. MozPro boasts a wide array of features, including a vast keyword research tool, SERP analysis, SEO auditing and crawling, and even social media tracking. Moz is great for optimizing your content, no doubt. You know what it’s also great for? Scoping out your competition! The competitive analysis feature helps you identify your competitors’ strengths and weaknesses.


UberSuggest is another keyword analysis tool that uses Google’s keyword data to give you insights into what terms your audience is searching for. It offers a variety of SEO and content marketing features like keyword suggestions, content ideas, back-link data, top-page reports, and more for zero cost. Therefore, it is a good starting tool for beginners or small businesses with tight budgets.


SEMRush, one of the biggest names in the field of SEO tools, is known for its comprehensive keyword research features. It provides an instantly recognizable traffic analytics interface and a wide range of data regarding the website’s visibility on SERPs. You can use SEMRush to analyze your competitors’ strategies, find advertising opportunities, and improve your online presence.


Last but not least, Ahrefs is another top-level SEO tool that should not go unmentioned. Offering a wealth of data and insights, it is ideal for experienced SEOs and digital marketers who need detailed reports. Ahrefs is acclaimed for its accurate keyword difficulty scores and its extensive index, updated every 15 minutes. It offers robust analytics for tracking backlinks, keywords, and brand mentions and lets you know what to target while creating your content for the web.

Selecting the right tool depends on your requirements, budget constraints, and skill level in SEO. For someone who is newer to SEO and wants to get started with some DIY keyword research, KeySearch is your best bet.

Best SEO Tools for Beginners & Budget-Conscious

If you’re ready to get your feet wet in the world of keyword research, I suggest you start with this list of the best SEO tools you can use for FREE! 

First on the best free SEO tools list is, Google Keyword Planner! 

A lot of people think you need to use fancy tools or spend tons of money on keyword research, but that is not the case. To be honest, I used to do most of my research in Google Keyword Planner! You can access the planner through your free Google AdWords account. Check out this step-by-step guide from Monster Insights for more tips on using Google Keyword Planner.

Number two is Word Tracker. Word Tracker is a free keyword research tool that pulls insightful data from Google, including search trends and competition metrics! It’s a super helpful tool for researching keywords, especially if you don’t want to deal with the Google AdWords account set-up. 

Next, Co-Schedule Headline Studio is a free tool to help you write headlines that drive traffic, shares, and search results. You’ll receive a score and SEO ranking for comparing your headline to competitors writing about similar topics.⁠

Number four is Monster Insights, which is a WordPress analytics tool. Monster Insights provides detailed reports about your SEO ranking and website traffic. The tool also has a great headline analyzer that assesses headlines to boost SEO, social shares, and search results.

Finally, one of the most fantastic free SEO tools out there is questionDB. questionDB is a keyword database tool for you to uncover your audience’s questions – so you know exactly what they are searching for on Google (and exactly what keywords to use on your website!)⁠ . 

Figuring out your website’s SEO without a tool can be extremely time-consuming.

Thanks to the Internet, there are many keyword research tools to speed up the process for you! Ranking as a top page on Google isn’t automatic. It requires time, patience, planning, and keyword research (of course 😊)! I

I hope you find the best SEO tools to get your website ranking at the top of search engines. If you want to learn more about SEO, I’d love to support you! It’s time to make the best search engine optimization strategy for your website so you can attract more of your target audience on Google.

Want my support with your website right now? Here’s how I can help:

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