Is Blogging Still Relevant in 2024 and Beyond?

Do you want to start a blog this year, but wonder if blogging is still relevant? Keep on reading, because I’ll be giving you the truth about blogging, the answers to all your questions, and more!

In 2024, it’s more important than ever for mompreneurs to work smarter, not harder with online marketing for their businesses. As the blogging landscape evolves, you may ask yourself:

Do blogs still make money? Is blogging still relevant in 2024? Do people still read blogs?

If you’re thinking about starting a blogging business or blogging to market your small business, know that it’s an indispensable platform for creating a strong online presence to connect with your audience. The blogging industry is alive and kicking in 2024!

Keep reading to learn why blogging will stay relevant for business owners in 2024 and beyond. 

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Why is Blogging Still Important Today?

The blogging landscape has changed over the years, but it’s still possible to start your blogging journey and be successful in 2024 and beyond.

If you recently started a blog and are struggling to gain traffic, search engine optimization is your key. SEO is the number one skill for your blog that is worth the investment.

Without knowing the relevant keywords to target for your blog, you won’t reach your target audience who are searching for the products and services you offer. As your SEO strategist for women entrepreneurs, it’s my job to help you find your perfect keywords! I work on this for clients in my SEO VIP Days, a full day with my SEO brain focused on your website.

Some may think blogging is dead due to the rise of short-form video content and social media, but I disagree!

Your SEO keyword research is a gold mine when it comes to driving traffic to your blog AND social media platforms. Your blog content can easily be spliced into multiple short-form pieces of content — the definition of working smarter, not harder!

How Blog Content Is Still Relevant in the Age of Video Content

Blogging has become synonymous with posting on social media these days, but let me tell you these two marketing strategies are very different! Unlike social media platforms where the content lasts for a few hours, blogs continue to rank for years.

Not to mention, a new blog post is an amazing opportunity to splice up into multiple content pieces for different platforms like Facebook, Instagram, and Pinterest. Bloggers are working smarter which means stretching our content for multiple platforms!

My favorite part about blogging though, is that it is truly your space to share all about you and your business. It’s your corner of the internet, you can be as in-depth and detailed about your life, business, and personal experiences as you want in your posts. 

Blogging with SEO in mind means you’re attracting the right audience and search engines like Google to your site to drive more traffic to your posts, make more money from affiliate marketing, and make your blog a good source of income this year.

Blogs are also a space that you own on the internet, and with the rise of social media (and threats of platforms being banned), it’s more important than ever to keep up with your blog.

Now that it’s clear that blogging is still a relevant marketing strategy in 2024, let’s talk more about successfully blogging in 2024.

Need content ideas for your blog this year? Check out these posts:

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What Makes Blogging a Sustainable Marketing Strategy in 2024?

Now, outdated blogging tactics like keyword spam and black-hat SEO will not get you the profitable blog you deserve. Successful blogs this year are prioritizing creating good content that is authentic and helpful to readers, so search engines like Google continue to push out your content out of the millions of blogs out on the Internet.  

Contrary to the notion that “blogging is dead,” blogging will always be a sustainable marketing strategy and a way to build a profitable business from home!

The sustainability of blogging is evident in the content lifespan of a blog post (years), the ability to drive long-term traffic, and establish authority in various industries. Blogs are still one way to grow and connect with your audience, but you can use social media and email marketing to integrate blogging into full marketing strategy.

Starting a Blog in 2024: Worth It?

Blogging offers a unique opportunity to share your story and connect with an audience on a deeper level. If you’re contemplating whether to dive into the blogging world this year, consider the advantages blogging may bring —establishing authority, building community, and having a platform that fully reflects your personal or brand voice.

Blogs provide several ways to make money online, you just need to be dedicated! Whether you are selling in-person services, dropshipping products, digital products, or virtual offerings, you are likely already engaging in content marketing for your business. Why not add blogging into the mix? 

Short on time? Save these 2024 blogging tips for later on Pinterest!

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How to Start a Blog This Year

If you take one thing away from this blog post, know that blogging isn’t dead! But is it worth in in 2024 to start a blog from scratch?

Yes! On a blog, you share information, build community, and improve your writing skills. It’s also possible to leverage blogging platforms to make money as an online entrepreneur.

Can you get paid for blogging? Yes! Here are the steps you should take if you want to earn money from your blog:

  1. Choosing a Niche: The best blogs are specifically targeted towards an audience. Don’t make the mistake of writing a blog without a focus or a purpose – it will seem disjointed and won’t get many repeat visitors. 
  2. Building a Blog: Consistently updated blogs are the ones that get the most engagement. Make sure you update your blog on a consistent schedule! 
  3. Optimize for SEO for organic traffic: Just like I talked about earlier, SEO is the key to getting ranked in search engine results! It’s essential that you focus on this when writing your blog entries. 
  4. Using social media to market your blog: Your social media accounts are an easy way for you to get blog clicks and views. You already have an audience there that knows and trusts you!
  5. Create high-quality content: I can’t state this enough, your blogs need to be well-written and provide readers with interesting and helpful information. 

Do People Still Read Blogs?

Absolutely! Even in an era dominated by video content and quick social media updates, the demand for thorough, well-researched blog posts remains high. Blogs offer a depth of information that shorter media cannot match, providing significant value to readers looking for detailed guidance or expert insights. 

With that in mind, know that you shouldn’t rely solely on your Instagram page traffic for your small business. 

A huge benefit of blogging, especially if you want to answer the question “How can I earn money from blogging?” is that you can utilize SEO (search engine optimization) to target your blogs towards certain audiences or services you provide you want to highlight. Hubspot says that “blogging helps boost SEO quality by positioning your website as a relevant answer to your customer’s questions.” 

SEO helps your blog to rank higher in search engine results from Google. Statista reports that, as of December 2022, around 84% of all searches conducted on the internet were from Google. It is in your best interest to pay attention to the SEO on your blog and website so that Google recognizes your content and ranks you highly. 

Additionally, all content platforms have recently begun to rank higher quality content more positively, either through search engine rankings or social media algorithms. This means that blogs with naturally integrated keywords and quality information rank higher in search results than shorter blogs with random, non-researched keywords. 

Choosing the Right Niche for Your Blog in 2024

The success of a blog largely depends on the niche you choose, and niche blogs are still popular this year! Selecting a niche that aligns with your expertise and passion is crucial. It should also resonate with a specific audience interested in that subject matter, making it a crucial strategy for every marketer. A well-chosen niche helps in creating targeted content that not only engages readers but also attracts advertisers and sponsors relevant to that niche.

If you’ve browsed my other blog posts you’ve read about my Search Engine Success Framework, which demonstrates the exact steps you need to rank on Google. The first step of the framework is to understand your target audience and the type of niche content they will be searching for. 

Why Blogs Are Still a Viable Platform for Content Consumption in 2024

Blogs continue to thrive because they offer structured, searchable content that is SEO friendly. Unlike fleeting social media posts, blogs provide evergreen content that can continuously attract new readers through organic search traffic. This enduring nature of blog content makes it an invaluable resource for both content creators and consumers, emphasizing the thing about blogs that remains timeless.

If you are a lover of video content, YouTube could be the right strategy to combine with your blog posts. YouTube is also owned by Google, and is a heavily search-based platform. 

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Is blogging still profitable?

Definitely! Even with the meteoric rise of social media monetization, blogging is still a great way to generate income for your small business. It’s easier than ever to answer the question of “How can I make money through blogging?”

Ways to Make Money from Your Blog

Here are some of the best ways to monetize your blog in 2024:

  • Affiliate links or affiliate marketing: This is where you provide links to products or services and earn a commission from each click or product sold via your link.
  • Promoting online products and services: If you sell products or services, use your blog to highlight them and link directly to where website visitors can purchase them!
  • Monetizing your high-traffic blog through an advertising network: You can essentially rent space on your blog to advertisers and they will pay you for the space and the number of clicks they get from your website. If you are interested in learning more about this, check out this article from Niche Pursuit

Optimizing Your Blog for Google Rankings

No matter how compelling your blog content might be, it won’t reach your target audience if you don’t create content with search engine optimization (SEO) in mind. On my blog, I talk a lot about the proven SEO strategies for mompreneurs to rank on Google this year.

Optimizing your blog involves more than just sprinkling in some keywords, it’s about understanding what your potential readers are looking for and how search engines rank content. This includes using the right keywords, creating high-quality content, and ensuring your blog is technically optimized for speed and mobile use. 

Outdated Blogging Strategies to Avoid

To keep your blog fresh and engaging, steer clear of outdated tactics like keyword stuffing and copying content, reinforcing the importance of originality and quality for a successful blog.

Instead, focus on creating original, high-quality content that provides real value to your readers, which is essential for maintaining a successful blog. Keeping up with the latest SEO guidance from Google and the algorithms will also ensure your blog remains effective and visible.

Future of Blogging Trends to Watch for in 2024

Blogs allow writers to share content that matters to them on their personal blogs. In 2024, writing about specific topics for the blogging market is a bit easier due to artificial intelligence (AI)!

AI writing assistants can be an incredibly useful thing in 2024, especially for brainstorming blog topics, and outlining your content! I don’t recommend using an AI tool to create all your blog content because the tools aren’t perfect. They don’t perfectly replicate human writing, which can make the content feel inauthentic or stilted.

If you want to get paid for blogging, you need to get people to read your content and ultimately click on the links to purchase your products and services! 

The best way to do that is by learning search engine optimization to market your content. Make your content engaging, and focus on the quality of your writing.

Although AI can help write SEO-optimized titles or headlines, you need to be the one doing the keyword research and writing the strong, engaging blog posts that appeal to your audience. An AI tool can’t do that for you. 

Many people have been wondering if AI tools like ChatGPT will eventually replace Google, and my answer to that is no. Google is building AI into their Search Generative Experience, allowing us bloggers to create content that AI will reference and link to our posts. It will take a long time for the population to switch from something they know and love to AI technology, no matter how innovative it is. 

So, what do you think? Do you agree that blogging is still relevant in 2024 in beyond? Share your thoughts with me in the comments!

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