No matter how long you’ve been in business as a mompreneur, you’ve learned a thing or two about marketing along the way. After all, marketing your products and services online is how you make money!
Digital marketing is arguably the most essential form of marketing today.
Think about it – everyone is spending so much time online. Like you, reading this blog post!
We’re checking our social media feeds during the day, browsing online shops, reading the news, and communicating digitally with family and friends.
Many businesses are still failing in digital marketing and struggle to sell online. So, what are they getting wrong?
Let’s explore the top 5 things everyone gets wrong about digital marketing in this blog post.
Not exploring email marketing
Business owners think email marketing is easy because you can simply design some text and send it on its way.
However, email marketing is a crucial strategy for any digital marketing campaign and can be highly effective for lead generation and community building.
Especially as a mom in business, your email list is an opportunity to be authentic and showcase what you are all about – without the character limits you find on social media.
Think about how many emails you get every day – you only open and click through ones that stand out!
As a business owner, let this be a reminder that if you don’t invest in your email content, you’re missing the mark!
Your email will likely be ignored, and your audience won’t find out anything about the fantastic things you have to over.
Just because there are tons of different email marketing platforms for you to use doesn’t mean it’s an easy job.
You need to strategize your emails, research your target audience, and create emails specifically with a goal in mind.
Be sure to analyze your email marketing data -from the time an email is opened and read to your click-through rate. These insights can inform your future email marketing campaigns to attract new customers from your email list.
Short on time? Save these digital marketing tips for later on Pinterest!
Are you targeting your social media posts?
Just like email marketing, many businesses are making big mistakes when it comes to social media.
You might think that because anyone can make an Instagram account these days, along with using a template from Canva – selling out your offers on social media is easy-peasy lemon squeezy.
That is not the case!
Social media can also be seen as a saturated market – people are scrolling through tons of ads and sales posts on a regular basis.
So if your content doesn’t truly stand out, your audience will scroll right past your post, too.
Content is king – using powerful visual imagery with well-written content that resonates with your target audience can help you overcome the stumbling block of low visibility on social media.
If your content is too general, marketing agencies like Top Marketing Agency could help you develop the right strategy. Research your target audience for each post and develop your content based on those findings!
It’s all about SEO
If you know me, then you know I’m all about SEO!
Many mompreneurs mistakenly think that search engine optimization (SEO) is reserved for the big leagues or big-named brands. That couldn’t be further from the truth!
There are billions of searches happening on Google every single day. That means your target audience is likely searching for what you have to offer!
With a website that ranks on the first page of Google, you gain more page views and exposure for your brand, not to mention the brand authority and credibility that comes from being on Google’s first page!
I share weekly SEO tips on the blog, but for an in-depth analysis of your website’s SEO performance, be sure to grab your free website audit!
Don’t ignore your conversion rates
So, you’ve been working on a robust digital marketing strategy. You’re sending emails, you’re blogging for SEO, you’re on social media – but still, no sales.
Now, it’s time to look at optimizing your conversion rate. If you’re struggling to convert your website traffic into orders and sales, it’s time to take a deeper look at your content and why your conversion rate is lacking.
Ignoring the conversation rate element means ignoring potential revenue and opportunities to grow your business.
What lessons about digital marketing have you learned on your mompreneur journey? Share with me in the comments below!
Want my support with your website right now? Here’s how I can help:
- Organize your SEO journey with the Search Engine Success Website Planner
- Join the Search Engine Success Lab Membership for hands-on SEO trainings & support
- Book a Website Strategy SEO Strategy Intensive to answer all your SEO questions
- Outsource your SEO management with a website redesign or optimization package
And make sure to grab your FREE SEO website audit below!