If you’re wondering how to advertise yourself as a health coach without spending every ounce of time on social media, it’s time to start blogging!
I know what you’re thinking – you don’t need a website because you’re killin’ it on TikTok and Instagram. But what if Instagram changes its algorithm (again), and all the content you create stops showing up on people’s feeds? What if you get burned out trying to constantly “show up” online? Do you know how to market your health coaching business?
Blogging is the answer! It allows you to create content – but doesn’t require it to be something new and shiny every day. It allows you to market yourself in a way that feels authentic and true to who you are as a health coach…AND it can have much better ROI compared to social media.
Creating a blog to market your health coaching business is the best way to gain new clients, establish yourself as an expert in the industry, and step away from the incessant demands of new social media trends. Keep reading to find out more!
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Benefits of Blogging for Your Health Coaching Business
As a health coach, the blog content you create will allow you to explore your industry’s hot topics and trends, the pain points of your clients, and the behind-the-scenes of your business. Writing consistently for your blog will establish you as an expert. Website visitors who read your content will be more likely to trust YOU as a health coach than they would trust some random life coach who shows up on their social media feed.
The relationship you build with your current and potential clients will serve you well for years. Maintaining consistent contact with them is a great way to market your health coaching business and help them see you as an authority in your industry.
If you hate writing because of all those essays from your middle school English teacher… Here’s your reminder that blogs DON’T have to be dry and boring!
In fact, it’s in your best interest to ensure your marketing as a health coach is as friendly and accessible as possible. What does this look like?
1. Write as if you are conversing with a friend.
Use lots of text features, like photos, graphics, and bulleted lists to break up large blocks of texts. Blogs tend to get better engagement if they are easily skimmable, and short sections of text (plus text features) help a reader to get through a long blog post faster.
2. Provide valuable information to your target audience.
What are some of the FAQs you always get asked as a health coach? What do you wish your clients knew? What is the science behind what you teach to clients? Use those questions as a starting point for your blog.
3. Showcase client transformations and results.
Don’t be afraid to brag about yourself! One of the benefits of blogging is that it helps you convert website visitors into paying clients – demonstrating how helpful your coaching services have been to past clients is a good way to capitalize on that!
Need more ideas about how to create blog entries that resonate with your potential clients? Keep reading – I’ve got you covered!
How to Create a Content Strategy for Your Health Coaching Blog
OK, so you have a blog page on your website, but you’re totally stuck when it comes to actually creating the posts.
Don’t panic! Writer’s block is totally normal, and YES, I can help you get over it.
The first step is to create a content strategy. A content strategy is just how you plan to use content (in this case, your blog) to attract new clients. If you have a content strategy, you can be sure that your marketing for health coaches appeals to your audience, keeps them engaged, and helps you make new sales. Still have questions about creating your business content strategy? Check out this article from Hubspot with tons of tips and details!
Think about it: If you create a blog post that resonates with your ideal audience and gets you a lot of engagement, it can help get you new website traffic and leads for your business for years after publishing it. Unlike social media, where posts quickly get buried, a blog post doesn’t really go away. The lifespan of a blog is 2 years, and you update your old posts regularly to keep their longevity.
Address Pain Points and Use SEO to Generate Blog Traffic
The key to driving traffic to your blog is using search engine optimization. Chances are, if your ideal client struggles with a pain point, they are Googling around for the solution.
And we want YOUR website to be the site that comes up with the answers. So, by creating blog content with topics that address these pain points, and optimizing that content for SEO in the title, meta description, and blog headings…your target audience will find your website organically!
Once they are on your website, be sure to include a strong call to action at the end of every blog post (for example, a link to your scheduling page, a way to sign up for your newsletter, or a link to your services page) so that every website visitor who reads your blog post will have the potential to become a subscriber or new client.
When creating a content strategy, an essential step is to identify your target audience and their needs. Don’t just say “women” as a target audience. Be specific! How old are they? What do they need help with? What are they struggling with? Why will your coaching philosophy appeal to them?
A specific and detailed target audience will help you tailor your blog posts to them. Spend time thinking about what your past clients have needed and turn that into blog content for life coaches.
If you have a target audience but are overwhelmed with the idea of coming up with blog topics for new posts each week, try to batch-create topics all at once. Then you’ll have a long list to pull from when creating your blog content for health coaches!
If you don’t have the mental energy to start creating topics from scratch, take a look at these blog posts of mine for ideas you can repurpose for your own business:
- 101 Content Ideas for Service-Based Small Businesses
- 101 Content Ideas for Chiropractors: Blog and Social Media
That’s over 200 content ideas – If you wrote one blog per week, the lists I have created would last you almost four years!
When creating blogs for your coaching business, remember to:
- Use text features like headings and bulleted lists (like this one!) to make your blog easily skimmable
- Write in a conversational, friendly tone in order to appeal to the largest number of people
- Include a call to action at the end of each post to encourage website visitors to engage with you or your content
- Include images or graphics when possible
- Research and implement a strong SEO strategy to maximize your opportunity for new website visitors
Need more information on that last bullet point? SEO strategy is essential if you want to use your blog to market your health coaching business. So, let me help!
Get on the waitlist for my FREE 5-Day Search Engine Success Challenge to learn exactly how to revamp your website into an SEO magnet so you can spend less time marketing on social media!
How to Optimize Your Health Coaching Blog for Search Engines
SEO, or search engine optimization, is the process of optimizing your website’s content and experience to rank on search engines like Google (or Bing, DuckDuckGo, Yahoo..whatever you are using these days! But most people use Google)
You can have the most beautiful blog with the greatest content, but if it doesn’t have an SEO strategy and target low-competition keywords for your niche, you aren’t going to show up on the first page of Google.
And if you don’t show up on the first page of Google, that’s fewer eyes on your amazing health coaching business!
So if you want a better chance at ranking and truly using your blog to market your health coaching business and attract new clients, you need to optimize your website for search engines properly!
To do that, the first step you want to do is to assess where your website is at right now.
You can do that with a website audit to better understand your website’s user experience and any technical issues that may be holding your site back, like slow page-loading time or not having a mobile-friendly website.
Once your website backend is optimized, you can start thinking about your content.
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For each blog post you write, you need to conduct strategic keyword research. The key word here is strategic (no pun intended ha).
Not only do you want to figure out what your audience is searching for, and what they expect to find from a search result (AKA your website) – you want also to make sure the keywords you are targeting aren’t overly competitive for your niche.
If this seems difficult or stressful to you, don’t worry! There are a lot of SEO tools out there that will help do this work for you. Read my blog, Why You Need to Be Using These Best SEO Tools to learn more about all of them. You’ll also learn how to boost your website’s authority to be more competitive in my Free 5-Day Search Engine Success Challenge!
While it’s important to include keywords in the body of your blog post, there are a few other places you actually need to put your researched keywords as well.
- Title tags (your website page titles need to be optimized for search engines!
- Image descriptions (also known as image alt text so that you can appear in image search results)
- Meta descriptions (snippet previews of what a web page is about, that also appear in search engine results)
Search engines like Google will crawl your website’s content and use that information to determine what keywords to rank for – so it’s in your best interest to include it in as many places as you can. Does that mean you should randomly insert keywords throughout your blog post? Or create a paragraph in your blog post that just has your keywords repeated over and over?
NO. Absolutely do NOT do this. It’s called keyword stuffing, and search engines are smart enough to spot it. Keyword stuffing will actually lower your rank with search engines, so avoid doing it. Use your keywords naturally and in a few different places in the body of your blog post.
In addition to incorporating your keywords in all your copy, you should include links to outside websites and to your previous blog entries. Blog posts with more links will rank higher with search engines because it helps to establish your website’s credibility. This article from SEO Design Chicago says that it also “allows Google’s algorithm to see that you are linking to content that helps expand what you are talking about. This can help the user learn more about your content, bringing user experience ratings up.”
When people link to your blog from their website, it also helps your credibility with search engines. This Search Engine Journal article has 12 ways you can work to get yourself more links to other people’s websites. My favorite of their tips is to ask to guest blog for someone else in your industry (or industry-adjacent). You probably follow a lot of these people on social media – send one of them a DM asking to do a blog exchange. Then you can both benefit!
How to Market My Health Coaching Business
Blogging is one of the best ways to market your health coaching business. It establishes your authority in the industry, allows you to build client relationships, and helps to convert website visitors into paying customers.
If you want to maximize your blog’s impact for your business, then you need to ensure it’s optimized for search engines like Google! I’m teaching you everything you need to know about creating a website that is a search engine magnet in my free 5-Day Search Engine Success Challenge! Click the below to get on the waitlist!