As a service provider and entrepreneur, it can be overwhelming to try and come up with content ideas for your service-based business! After all, as a service-based business, you are mainly focused on providing top-notch service and experiences to your clients. Adding content creation for your OWN business to your to-do list can feel exhausting on top of all your booked-out client work.
Don’t let the stress of needing content for your business get you down! I have created a list of 101 content ideas for service-based businesses that will help you develop social media posts and blog ideas for your small business so you can promote yourself.
These ideas are here to help you brainstorm and get started. Take each topic and run with it! Make it your own, and personalize it for your niche, business, and lifestyle. Take all the hard work out of creating from scratch and use this list to form the backbone of your content marketing strategy. Just remember to optimize your content to rank on search engines like Google!
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101 Content Ideas for Small Business 1-24
1. Day in The Life of an Online Entrepreneur
Social Media: People love to get a behind-the-scenes look at any business! Share a typical day for you either in your Instagram stories throughout the day, or as a Reel all at once. Then, repurpose that content and turn it into a published post on your feed detailing all the things you do while running your business.
Blog: Take your website visitors through all the typical tasks you do on a normal day. You can section it by time of day (morning, afternoon, evening) to briefly break up the text. Be sure to throw in some of the fun or unique things you can do during your day because you run your own business (think: visiting your kids at school, going for a walk after lunch, etc.).
2. Foundations of Running an Online Business
Social Media: What helped you the most when you were just starting out? Direct this post to business owners who aren’t as experienced as you. In the caption, offer them advice, and a carousel showcasing some of your favorite programs.
Blog: Here’s a great blog idea for small business. Do you have any affiliate links or programs? If so, this would be a good blog post to use them. Talk about the benefits of the programs you used (or currently use!) when you started your business, and include the links for readers.
3. Client Success Story – Transformation with Common Client Pain Points in Your Niche
Social Media: Ask a client to write you a testimonial to use for this caption. Be specific with what you’d like their testimonial to say – ask detailed questions that you want them to answer! Create a graphic with their photo on it (but with your branding so everyone scrolling will know it has to do with your business).
Blog: Here’s a chance to showcase some of your work! Take the testimonial you used in your social media post and turn it into a longer blog by giving background information on your client and listing all the things you did/do for them. Don’t forget to include a link to their website at the end!
4. How I Deal With the Ups & Downs of Entrepreneurship
Social Media: Make a Reel with a trending audio that lists all the things you do to keep yourself sane as an entrepreneur. These can be simple ways you keep yourself focused and feeling positive – try to have at least five content ideas for service-based businesses in your list.
Blog: This might be a good opportunity to get a little more personal with your blog. Can you think of a time when you felt like giving up on your business? What helped you overcome those feelings or problems? Create a blog post around that situation and end with a list of the things you do now to help you deal with all the ups and downs.
5. How I Am Adjusting to Entrepreneurship as a New Mom
Social Media: Choose the three cutest pictures of your new little one (I know, I know – it’s tough to choose!!) and then use your caption to talk about how things have changed in your business since having your baby. If you aren’t one to share your baby’s face on social media, cute baby feet pictures work too!
Blog: Create a list-style blog post that talks about the five biggest changes you have made to your business since becoming a new mom with a business. This content will be relatable to many and very searchable, so you should hopefully get a lot of clicks!
6. 3 Ways I’m Balancing Self-Care and Entrepreneurship
Social Media: First, decide on the three ways you are balancing self-care and entrepreneurship and THEN stage a photo to match up with one (or more) of those items. For example, if you love baking as a form of self-care, include a picture of your latest creation. Expand more in the caption and ask followers to comment with their own favorite forms of self-care as a call to action.
Blog: Make a list-style blog that is easily skimmable for website visitors. Make your three ways that you balance self-care your headings and then write a couple paragraphs describing each one. Include links to examples if you can!
7. How to Start an Online Business in 2023
Social Media: What resources do your followers need in order to start an online business? Create a graphic in your branded colors for this post and then use your caption to discuss just a few of them. Refer them to your blog for a more complete list.
Blog: Repurpose the caption you wrote for the social media post for this blog. Expand on both the items/resources listed and the explanations. Be thorough here so that you get as many website visitors as possible.
8. How to Start a Blog in 2023
Social Media: Create a Reel with trending audio that gives a list of steps for your followers to utilize. Be more detailed in the caption; refer them to your blog for a more detailed explanation.
Blog: As someone WITH a blog, you are an expert on this topic. Lean into that! Use your knowledge of what it took to start your own blog, while also acknowledging that some things may have changed for your readers. This can be a longer blog post for you, but be sure to break up large sections of text with headings.
9. My favorite gadgets for running a business in [your niche]
Social Media: What is necessary for you to run your business? This is a great content idea for small businesses! Take photos of all your favorite gadgets and create a carousel post showcasing them all. Use the caption to list one or two things you love about each of them.
Blog: If you have affiliate links, this is the perfect post to use them. Create a list-style blog post of all your favorite gadgets, a short description of each, and a link. You can even repurpose the photos you used in your social media post here too!
10. Budget-friendly tips for [solving pain point in your niche]
Social Media: Think about the biggest pain point you see in your niche and then create a way to solve it for your followers. Ask them to message you for more details, or visit your blog for more information. Including a strong call to action here will ensure that you get a lot of engagement with this post.
Blog: Choose one pain point you see in your niche and then explain what it is, why it is so frustrating, and how you can solve it. Refer readers to your services page at the beginning and end of your blog post so they can hire you if they don’t want to handle this issue themselves!
11. Managing Your Mental Health as an Online Entrepreneur
Social Media: Mental health is a hot topic right now on social media, so this post should get a lot of engagement. It would be a good idea to do an Instagram live with another entrepreneur where you both discuss how you manage your mental health. This will get you more followers (from the account you do the live with) AND it will provide you with a lot of content to turn into Reels or posts.
Blog: Are you opposed to doing a little bit of research? Search engines love when there are links to other websites in blog posts. Start by researching how others manage their mental health, why it is important for entrepreneurs, and how other entrepreneurs manage it. Include links throughout your post, and be sure to discuss your journey with managing your mental health as an entrepreneur.
12. The Science Behind Online Marketing
Social Media: People love to learn trivia or little-known facts. What trivia or facts about online marketing could you use in this social media post? There is so much out there to choose from, like colors, fonts, persuasive messaging, the number of times people are contacted before they click a link, etc. Choose one that is relevant to your business and discuss it in your caption!
Blog: Center this blog post around the ways you use online marketing. Include links that explain the science and theory behind what you choose to do and why. It will be interesting for website visitors to see some of these plans in action.
13. How to Run a Successful Business with Kids at Home
Social Media: Choose five things you do as a business owner that help keep your business running – even when your kids are home. Take a photo or short video of each and turn it into a carousel post. In the caption, list all the ways you run your business successfully with kids at home.
Blog: There are lots of content ideas for small businesses you could use for this blog. Choose five things you do as a business owner that helps keep your business running – even when your kids are home. People love to see “behind the curtain” of businesses, so be honest here. It may not be easy to run a business with kids at home, but it is a reality for many entrepreneurs. List those things in your blog and then be sure to include a description and personal anecdote for each one.
14. Alternative Ways to Make Money Online
Social Media: Create a Reel showing a few different ways entrepreneurs can make money online, whether it is with a digital course, ebook, affiliate marketing, or selling a product or service. Your caption can be more detailed so followers can get all the information they need before they start working with the resources you provided!
Blog: This is a good blog post to use any affiliate links you may have. What resources can you put in this post that will help other entrepreneurs? If you have experience with any of them, be sure to discuss that, but if not, that’s ok! You can review each option even without personal experience.
15. Tips for Landing Your First Client as an Online Entrepreneur
Social Media: Do you have a picture of yourself from early in your business that you could use for this post? Use the caption to discuss how you landed your first client and how you felt about it. You can also intersperse some more general tips throughout the caption, but it is totally ok to make this a more personal post.
Blog: Since you want your blog to appeal to a large number of people, make this entry more general than your social media post. It’s still a good idea to inject some personal examples or anecdotes throughout your tips, but make sure most of the information you provide can be utilized by as many people as possible.
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16. My Morning Routine for Productive Days
Social Media: This would be an easy topic to turn into a Reel. As you go through it, film little snippets of your morning routine one day. It will only take a little time as you go, and then you will be able to easily edit it all together into a polished video with a fun audio.
Blog: What do you do in the morning to ensure you have a productive day as an entrepreneur? Put each one of those things as a heading in your blog and then write a few sentences detailing each one. This blog doesn’t have to be lengthy – as long as it is skimmable and provides good information for your readers, it will do well!
17. 10 Ideas for [Solving Common Struggle In Your Niche]
Social Media: Create a carousel post with information on each slide on how people can solve a problem you see frequently in your niche. Your graphics will be detailed, so your caption can be a little shorter and more general. Refer followers to your blog (make sure it is linked in your bio!) for more information.
Blog: Repurpose the graphics you made for your social media post and turn that copy into a longer blog post. Expand on the information you provided in your social media post and add ideas and links that make it detailed enough for website visitors to find a solution to their problem.
18. What to Consider Before Starting a Business
Social Media: Use a trending audio to create a Reel that lists all the different things you think new entrepreneurs should consider before they start their business. Then you can go into more detail in your caption. Have fun with this – it will likely get a lot of engagement!
Blog: It may have been a while since you started your business, so for this blog post you will need to put yourself back in the mindset of someone who hasn’t accomplished everything you have. What major questions did you have? Write them as a list-style blog, with each question being a heading. Answer the question in detail below, and include how you personally overcame or tackled that consideration.
19. How You Can Work with Me in (Season) 2023
Social Media: It’s always a good idea to keep your services at the forefront of your follower’s minds. You never know who is looking to hire! If you offer more than one service or package, create a carousel of graphics (using branded colors and fonts!) that detail each one. Make sure your caption has a strong call to action so that everyone interested takes the next step and contacts you!
Blog: Make each service or package a heading in this blog post. Then, describe the service or package below. To really make an impact, include a testimonial or link to your work within each one. This way, whoever is reading your blog can see samples and evidence of your work right away.
20. Why Breaks Are Important for Self-Care
Social Media: Can you make an infographic for this social media post? Alternatively, if you do not want an informational graphic, you could create one with your favorite quote about self-care. Then, in the caption go into detail about why breaks are so essential for you and your commitment to self-care.
Blog: Try to write your blog in response to the question “What does self-care do for me?” You can discuss why breaks in your business are important to you, and then go on to list all the ways you take breaks as an entrepreneur. This is a good blog idea for small businesses because so many entrepreneurs can relate to it.
21. What You Need to Know About Running a Service-based Business in 2023
Social Media: This should be an informational post for your followers (and anyone who stumbles across your profile!). Use the caption to discuss two or three general things you think your audience should know about starting a business, and then throw in one thing that is anecdotal or personal to you. Posts with a personal touch always perform better. Use a branded photo as your graphic.
Blog: It will be easy for you to repurpose your caption for a blog post. I would suggest expanding your list to include seven items (odd numbers for lists always get more traffic) and instead of making them all general, discuss each in general terms at first and then find a way to bring it back to your personal story. This way your readers are getting a lot of information, but still leave your website feeling like they know you.
22. 7 Passive Income Ideas Using Skills in [Your Niche]
Social Media: Find trending audio and create a quick Reel for others in your niche. These are easy to do – just use your finger to “point” at each item like you are looking at a list. You can include more detail in the caption!
Blog: When writing about each item on your list, be sure to include links (affiliate links if you have them!) and concrete ways for your blog readers to get started. This way they will receive valuable information, but will also have a surefire way to take that first step towards making passive income.
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23. Client Transformation: How [Client] Overcame [Pain point in your niche]
Social Media: Ask one of your clients for a testimonial. Make sure you are asking your client to answer specific questions in their testimonial for the biggest amount of impact. For instance, if you want to highlight how you helped organize their project management system, ask them to describe how their system looked before you helped them. Then have your client describe what it looks like today, and how the process of working with you made them feel. Use a branded photo of your client (and perhaps a screenshot of the work you did, if they don’t mind).
Blog: Testimonials are great content, but for your blog you want to make sure it appeals to a general audience as well as those who are long-time readers of your blog. Use your client’s testimonial as a starting point and then transition into talking about your services and your process when working with clients. Include a call to action at the end that encourages website visitors to contact you about providing the same service discussed in the testimonial.
24. 11 Benefits of Doing [your favorite self-care activity]
Social Media: First, think of your favorite self-care activity. How does it help you be a better person? A better member of your community? A better business owner? Use a photo of your self-care activity (for example: a bubble bath, a picture of the trees on the trail where you walk, etc.) and answer those questions in the caption.
Blog: It’s ok for some blog entries to be a little more personally-focused. Utilize the answers you gave in your social media caption and expand on them for this blog post. This post does not need to be exceptionally long – just use the space to talk to your readers like they are your friends. This will help them feel connected to you.
101 Content Ideas for Small Business 25-49
25. What to Expect When [Something You Are known for in your niche] for the first time
Social Media: What is your most popular service? Create a list of 5 things a potential client can expect from you when you first get started with them. Create a graphic in Canva with one item per slide to make a carousel for this post.
Blog: Take the 5 things you listed in your social media post and expand on each by including links to previous clients you have worked with, screenshots for what each stage of your process might look like, and time estimates for each stage of the process. This way potential clients will be able to get a really good feel for what it would be like to work with you.
26. [Your Area of Expertise] 101
Social Media: Position yourself as an expert on social media by doing an Instagram Live on this topic. You could join up with someone in a complimentary field, or with someone who is just getting started in your field. Doing a live with someone else can help increase your engagement and follower count. If you don’t want to go that route, ask for questions about your area of expertise from followers via your Stories a few days earlier and answer those in your live.
Blog: If someone wants to start a business like yours, you want to make sure their search engine directs them to this blog entry. SEO and your meta-description are going to be very important here. Make this a longer blog post full of information and links to other resources for this blog idea for small business.
27. The Advantages of [niche] and How to Do It Appropriately
Social Media: What does a client get when they hire you? Answer that question in the caption and use a branded photo as your graphic. Don’t forget to include a strong call to action at the end referring users to the link in your bio to hire you!
Blog: What are the five things you bring to the table that others in your niche don’t? Create a list-style blog with each item as its own heading and a description of what you do in the paragraphs below. Make sure your call to action is strong!
28. How to Get the Most Out of Your [Area of Expertise]
Social Media: This should be an informative post for those who maybe aren’t following you or engaging with you yet. It’s a good content idea for service-based businesses. Use trending audio to create a Reel and have fun with it so it is more likely to show up in someone’s feed or explore page.
Blog: Give your website visitors information on how to get the most out of using your services. Everyone wants to get their money’s worth, right? Well this blog post can help all your readers do that. For better performance with search engines, make sure your meta-description is strong!
29. 8 Apps You Need to Download for Running Your Business
Social Media: Create a carousel for this post, with a picture of each app on each slide. Use your caption to give a one-sentence description of each one. This content idea for service-based businesses will help get you a lot of engagement!
Blog: For this blog post, dive deep into each app’s pros and cons. Include a photo for each one, along with a link. Also, be sure to discuss how you utilize each one in your personal business!
30. Behind the Scenes of My Online Business
Social Media: You could film a short vlog similar to a “day in the life” video, but focus it instead on going behind the scenes in one aspect of your business. Choose something like onboarding a new client, what it takes to be the CEO of your business, time blocking, etc. You can use shorter clips as Reels or as content in your Instagram stories.
Blog: Here’s a blog idea for your small business. What is something you spend a lot of time doing, but don’t talk about a lot on social media? Make that the focus of this blog post. Take your website visitors behind the scenes of one aspect of your business and walk them through your entire process. Include a link to completed client work (if you’re walking them through something tangible they can see) or your services page (in case they want to work with you on a similar project).
31. Personal Q&A [answer questions about your niche]
Social Media: Utilize stories or an Instagram live for this topic. Posting a question box in your Instagram stories always ups engagement, and it can give you new ideas for other content – just take some of the questions and turn them into their own posts with a detailed caption!
Blog: Take the questions you got most frequently in your Instagram stories and turn them into a list-style blog titled something like “The Questions I Get Asked Most as a ______.” (You can always add in a couple that you didn’t get asked, but you still want to answer!)
32. Why I Stopped Doing ____ to Improve [Pain Point in Your Niche]
Social Media: Utilize a before and after for this social media post. Is there a way to use photos for what you stopped doing? If so, create a small carousel (one for the before and one photo for the after). If not, you can easily make graphics in Canva detailing what you used to do, and what you do now. Go into more detail in your caption.
Blog: Write this blog as more of a lifestyle blog post. Keep it anecdotal while you discuss what you used to do, and what you do now. Website visitors love to read about personal experiences – especially if they are going through the same thing. Even though you are writing anecdotally, be sure your SEO and meta description are both strong so that you show up in the search engines!
33. What to Expect When Working with a [Your Service]
Social Media: Take your followers through one of your projects from start to finish. Record little snippets of video throughout the process – so don’t forget to plan ahead for this post! – and turn it into a reel or vlog. Talk about your onboarding process, how you work with your clients, what things you do for them, and finally, what happens when you are finished.
Blog: Make this blog general in nature as you go through all the things someone in your industry does with a client. Be sure to weave in personal examples as you do so that website visitors feel connected to you and want to hire you.
34. Tips for Goal Setting in 2023
Social Media: Create text graphics in Canva for this post. Come up with three or four tips for goal setting and place each tip on its own slide (with a title slide and a call to action slide). Use your branded colors and fonts. Since most of your information is in the graphics, your caption can be one sentence that refers followers to the link in your bio.
Blog: Take the tips you came up with for your social media post and turn them into a list-style blog entry. After explaining each tip, try to relate each one to your business so you can further foster connection between you and your website visitors.
35. Why Your Deserve to Outsource Tasks in Your Business
Social Media: What do you outsource? How many hours does it save you? How much mental energy does it save you? Answer those questions in the caption! For the image, you can either do a list style Reel, or you can feature a photo of the person you outsource to.
Blog: In this blog, discuss how many hours a week people in the service-based business industry spend on tasks they could be outsourcing. List all the tasks that could be outsourced and include links to other sites that also discuss this so you rank higher with search engines. Next, make it more personal. What do you outsource? How has it positively impacted your mental health and your business? What tips do you have for those who are looking to start outsourcing?
36. My Top 3 Activities for Balancing Family & Business
Social Media: Create a carousel with each slide showing one of your chosen activities. You may have to plan ahead for this post, so don’t forget to take pictures when you are in the moment! In the caption, write one sentence about each activity and refer readers to your blog for more details.
Blog: Repurpose the images and caption from your social media post for this blog idea for small business. List the activities as headings, and place the photo for each one below its corresponding heading. Next, instead of just having one sentence about each activity, expand on your caption for at least two paragraphs. If your activities involve a certain game or purchased item, be sure to include links!
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37. Creating a Home Office that Inspires Productivity
Social Media: Create a Reel that shows off your office. Place text over the video pointing out all the different things you have in your office that help you be productive. If there are things you do in your office to inspire productivity, but they don’t translate well to video, discuss them in the caption!
Blog: Style this blog like a room tour. You will want to include lots of photos of your office from different angles and perspectives. Be sure to get close up shots of everything that helps you stay productive. The writing on this blog should come pretty easily – you really just want to describe what is in each photo and why it inspires you to be productive.
38. 22 Things You Can Do to Improve [Your Area of Expertise]
Social Media: 22 things is A LOT of things – too many for one social media post. You could break this into parts – like 3 or 4 per post – and turn it into a series. If you turn it into a series, you could post every Monday, or once per day for an entire week. Having carousel posts with graphics and text would make the most sense for these, especially if you are making it a series of posts. Then followers could easily find the rest of the series in your grid since they will all look similar.
Blog: Create a list for this blog with two or three sentences describing each item. This way, readers will be able to get through the list quickly (skimmable content is always better!), but will still be getting value from what you write.
39. 10 Tips for Healthy Work-Life Balance
Social Media: For this content idea for service-based businesses, make a quote about work-life balance the focus of a graphic you make in Canva for the image for this post. Then, list your ten tips in your caption and a call to action for followers to visit your blog for more details.
Blog: This blog is very easy to turn into a list-style entry for your website. Make each tip a heading and then write a paragraph underneath each one where you give your readers more details. Include how each tip has personally helped you or your business if you can.
40. 10 Tips from a [Guest Expert In Your Niche]
Social Media: Do an Instagram live with this guest expert and ask them all the questions you know will help your followers. Be sure to promote this live on your stories for a few days before – and tag the other account! Cross-promotion will help you get more followers and will increase your engagement.
Blog: Use the video from your Instagram live to pull quotes from your guest expert and, with their permission, turn some of their responses into a blog. Don’t forget to link to their website and social media accounts! Ask them for a branded photo to use as an image on your blog as well. You can write this blog as a rough transcription of your conversation, or as a more polished article.
41. 7 Unexpected Benefits of Working with a [your service]
Social Media: Use a client’s testimonial for this post. Ask your client (or clients!) if they can think of an unexpected benefit of working with you. Make their testimonial into a graphic to use for the post’s image and then go into more detail in the caption.
Blog: Come up with what you think are 7 unexpected benefits of working with you (and you can ask your clients or fellow service providers for input here if you’re stuck!) and create a list-style blog with short (think: no more than three sentences) descriptions of each. Include a strong call to action at the end that links to your services page.
42. Avoiding Burnout with Self-Care
Social Media: Create a lighthearted Reel or short video showing you as a burnt out business owner that transitions to you as a chilled out entrepreneur (due to your self-care activity!). You can talk about self-care generally in your caption, or you can keep this post personal by discussing why your particular self-care activity helps you avoid burnout.
Blog: Make this a more researched blog. What are the benefits of self-care? How does burnout hurt entrepreneurs in the long run? How do you recognize burnout? What are some easy self-care activities entrepreneurs can do to avoid burnout? Answer those questions in your blog with links leading to articles that back up what you are saying.
43. 10 Signs You Need a Mom break
Social Media: Do you have any pictures of your child (or children) being a little crazy? All moms understand the need for a mom break – and showing a picture or short video of your child testing the limits (even if it’s cute and funny!) is a great way to kick off this post. List the signs you need a mom break in the caption. Have fun with this – all content ideas for service-based businesses don’t need to be serious!
Blog: This can be a lighthearted blog entry. How can you tell that you need a mom break? Compose a list of the ten signs you know you need a break, and include personal stories or anecdotes for as many as you can. End the blog by talking about the benefits of taking a short break!
44. How to Save Money Doing [Something Related to Your Niche]
Social Media: Can you do a vlog or Instagram live with someone who also does this? Or who saves money doing something differently from you? Introduce a variety of perspectives to your followers so they don’t get bored with just your point of view. Plus, you may get some new followers from the other account!
Blog: People love to save money, and this post will be sure to get great engagement and clicks! Make sure this blog entry is skimmable with easily digestible content. Link as much as you can to outside articles or sources, and structure your blog with lots of headings and short paragraphs in between.
45. What is a [Your Speciality/Service]
Social Media: The image for this post could be the question as a graphic. Use the caption to answer the question. What do you do? How do you help people? How did you get started? Answer those questions so that anyone just scrolling their feed will stop and learn something new!
Blog: Make this an informative blog post for those just starting out in your specialty. Include all the basic information for readers, as well as your personal story and how you got started. You may also want to include how your business has grown and where you would like to take it.
46. Benefits of Being an Online Entrepreneur as a New Mom
Social Media: Create a graphic in Canva for this post that looks like a tweet from your account (these graphics are very popular right now!). Choose your most-loved (or funniest!) benefit of being an online entrepreneur as a new mom to use for the graphic. Make your caption a detailed explanation of all the reasons you like being an online entrepreneur rather than working a 9-5.
Blog: What are some of the things that stress out new moms in the workforce? Use this blog to talk about how those stressful situations don’t exist as an online entrepreneur. For example, are new moms stressed about their 9-5’s pumping room? An online entrepreneur can pump anywhere and anytime.
47. 10 Tips for Balancing Responsibilities as a Work-at-Home Mom
Social Media: Create a Reel with trending audio showcasing your beautiful baby (or babies). Focus on them as the image, and then make the caption more of a discussion of your tips for balancing responsibilities.
Blog: Make a list-style blog that includes practical tips for your website visitors. Do any of your tips reference certain programs or products? Utilize affiliate links if you have them! Link to any articles that support your tips for an extra boost with the search engines.
48. My Favorite Apps for Content Creation
Social Media: Create a carousel with one screenshot of each app per slide. In the caption write one sentence about the benefits for each one and refer readers to your blog for more details. This is a strong content idea for small businesses.
Blog: You can really go in-depth in this blog post. Include screenshots of each app, a link to their websites, and your personal feelings about each one. Discuss the pros and cons to each, how you use the apps, and how using each app helps you in your business.
49. My Favorite Tools for Running an Online [Your Service] Business
Social Media: Use one of your branding photos as the image for this post. In the caption, discuss three or four tools you use most frequently in your business. Refer followers to your blog for more details. You can also utilize your Instagram stories to ask your followers if they have any experience with each tool. If a large number of them do not, you can do a short video tutorial as a live or in your stories.
Blog: Similarly to your blog about your favorite apps for content creation, here you want to give an in-depth look at each tool so that you readers leave your blog feeling informed. List out the pros and cons of each tool, link to their websites, and talk about how and why you use each in your business. If there is an affiliate program for any, reach out beforehand to see if you can get an affiliate link!
101 Content Ideas for Small Business 50-74
50. My Top 3 Tips for Starting Your Blog
Social Media: Create a graphic with all three tips on it using your branded colors and fonts, and then go into more detail in the caption. Since this post is about your blog, it makes sense to refer followers to yours at the end as a strong call to action!
Blog: Since you are only talking about three tips here you want to be sure they are unique enough to make people want to skim through them, but use strong SEO so your post shows up with the search engines. You may have to do some research before writing to see what is already out there. Once you have settled on your tips, write one to two paragraphs about each.
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51. Affiliate Links 101
Social Media: Take the three things you think your followers need to know if they’re going to start using affiliate links and list them (with descriptions) in the caption. Make a tweet-style graphic with your opinion on affiliate links as the “tweet” for the image for this post.
Blog: Make this an information-heavy blog post so that anyone who reads it will feel comfortable using affiliate links. Utilize links to help them get started, as well as links for articles that helped you when you first began using affiliate links. Break up all the text with photos, headings, and personal examples.
52. How to Make Money on Social Media
Social Media: Crowdsource this topic by posting this question in your Instagram stories. Ask your followers how they make money on social media. Then, share their answers in the caption of a grid post. This can help provide you with a lot of content ideas for small businesses.
Blog: Repurpose the content you used for your social media post and turn it into a blog. Compose a short description (with links, of course!) of each way you think people can make money on social media. If you personally make money by doing any of the things you mention in your blog, be sure to give your personal recommendation!
53. How I Overcame My Fear of [Tell a Personal Story about Something in Your Niche]
Social Media: It’s ok for some social media posts to be vulnerable. People are following you because they feel connected to you. Posts about overcoming a fear will help grow that connection even more. For the image, use a picture of you from that time period or use a quote about fear or bravery.
Blog: This blog idea for small business does not need to be especially lengthy. Begin by talking about your fear, then discuss how you overcame it. End with a description of your life and business now that you no longer have that fear. How has overcoming it helped your mental health? Your life as an entrepreneur?
54. Step-By-Step Tutorial on How to [Your Area of Expertise]
Social Media: Choose something easy to teach your followers here. For example, a small Canva hack would get a lot of engagement and wouldn’t have a very involved explanation. Do your tutorial as a short video and then make your caption one or two sentences. All the content is in the video, so you don’t need to write a lengthy caption.
Blog: Write this blog as a step-by-step instructional article. Choose one thing in your business you want to teach people and then go through it in detail. Include lots of pictures, links and headings so it is skimmable. You may also want to include a FAQ or troubleshooting section at the end to help with common problems.
55. How to Generate Passive Income as an [Your Service]
Social Media: What is the best way you generate passive income? Focus on just that one way in this social media post. Your image could be a photo of you working, or a photo of something you purchased with money from your passive income (think: purse, vacation, nice dinner, etc.).
Blog: Research three – five different ways people can make passive income in your niche and then discuss all of them in detail in this blog. Give your blog readers all the information they might need in order to start pursuing one of your suggestions.
56. How to DIY [your service]
Social Media: Give two or three tips for DIYing your service in the caption here, but make sure your call to action is strong. Direct people to your website so they can contact you and hire you! Include a branded photo as the image for this post.
Blog: Make this blog a step-by-step guide for beginners in your field. Relate each step to your personal journey as an entrepreneur and include links to websites or programs whenever you can. Make the call to action a link to your services page so that those people who discover they are not interested in going the DIY route can easily contact you.
57. How to Monetize Your Blog with Affiliate Marketing
Social Media: Create a short video or Reel showing all the facts and figures from monetizing your blog. Seeing it all in video form will engage your followers, and if you use a trending audio it will likely appear in more people’s feeds as they are scrolling. Refer viewers to your blog in your caption.
Blog: Be detailed with this blog idea for small business. Discuss all the ways you monetize your blog, how you did it, and what the numbers are (in terms of monetization). Your website visitors will probably also appreciate you discussing the monetization aspect with transparency!
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58. How to monetize your Instagram with Affiliate Marketing
Social Media: Do an Instagram live with another account where you both talk about how you have monetized your account with affiliate marketing. Make sure both of you come prepared to talk about the specific things you each did. Once the live is over you can repurpose clips of it as reels or short videos for posts.
Blog: Spend some time doing your research here. Since this is an informative post, you want to make sure that the articles and resources you’re linking to are recent and contain valid information. Break up all the text you will have with lots of headings and subheadings. This will make your blog more easily skimmable for website visitors.
59. Why I use [product] every day to feel better about [benefit]
Social Media: What do you use every day? This is a pretty open-ended topic, so you could turn it into a series if you wanted. Think about items you use for self-care, business, and your personal life, and turn each item into its own post. Sometimes it’s nice to have a series or a template of a post. It lessens the mental load for you when you’re creating content!
Blog: Come up with five things you use every day that help you in some way. Include a picture, a short description, and a link for each one. Don’t forget to discuss why each one benefits you in your life or business!
60. My favorite Stores to Shop for [items in your niche]
Social Media: If you will be featuring physical stores, you could create a vlog called “Come Shopping with Me!” and take followers along with you to the stores. Show them your favorite items and highlight what you love about each store. If you want, you could even ask each store for a discount code to share with your followers.
Blog: You can feature both physical and online stores in this blog. You will want to link to all the stores you are discussing, so make sure they all have working websites! Before you publish the post, reach out to each store and ask if they have a discount code or affiliate link you can use or share with your website visitors. When writing about the stores, talk about what you purchase there and why you love it so much.
61. How Motherhood Changed my Perspective on [Your Niche]
Social Media: This is a great time to show off pictures or videos of your sweet child (or children). And if you don’t want to show their face, that’s ok too! You can focus the video on their hands or feet, or show a picture of you holding them with their face turned away from the camera. Use the caption to explain how motherhood changed your perspective, and then refer your followers to your blog for more details.
Blog: Repurpose your social media post for this blog. You will need to expand your caption and add headings throughout it. This can be a shorter blog post and does not need to include links to other websites. This is about your personal journey!
62. My [Guest Expert in your Niche]’s Top Tips for Battling [Common Struggle in Your Niche]
Social Media: This topic lends itself easily to doing a collaboration or Instagram live with another account. Come prepared with questions for your guest expert and don’t forget to promote that you will be live with the expert to your followers. Then, once the live is over you can repurpose clips for Reels or grid posts.
Blog: Transcribe portions of your live collaboration with your guest expert and turn them into a blog post. Don’t forget to link to your guest expert’s social media accounts, email list, or website. Your blog post should begin with a brief bio of your guest expert and how you two know each other.
63. Why You Should Consider [Controversial Topic in Your Niche]
Social Media: Create a graphic for this post that looks like a tweet. These are very popular right now and many templates are already created and available in Canva. Write your caption and then refer followers to your blog for a more detailed discussion of the topic.
Blog: Make this blog idea for small business informative for your website visitors. Do some research beforehand and include a lot of links to your sources. Why is this topic a good idea? What makes it controversial? How can you utilize this topic in your business? At the end of the post invite readers to join your email list for more discussions on this topic and others.
64. Tips for Becoming a Service Provider in [Your Niche] in 2023
Social Media: This is a great content idea for service-based businesses. Do you have a friend or colleague you could go live with for this topic? Make the focus all about things you both wish you had known before you started. This way you are giving valuable advice to those not as far along in their entrepreneurial journey as you. Save clips from the live to repurpose as reels or grid posts.
Blog: Make each tip a heading and give a short explanation underneath each one. This will help your blog to be skimmable and more readable. Include a link to your email list so that anyone starting out can connect with you.
65. Why it’s Important to Use [Your Service] to achieve [benefit]
Social Media: Position yourself as an expert in this post by asking for a client testimonial to use as your graphic. Then, in the caption, write more on the specific topic. This way your followers will see that 1) you know what you are talking about and 2) you have already helped someone with this problem in a tangible way.
Blog: This should be an informative blog post. Do some research about the benefits of your service and include links to that research in your text. Include a section about your experience with the topic and how you have helped clients achieve that.
66. Why You Need [Your Service] to overcome [client’s pain point]
Social Media: This post is for potential clients, so you want it to reflect you in the best light. Make the graphic or photo you choose professional and branded. Your caption should seek to inform and persuade anyone looking to hire out for your service. Pay particular attention to writing a strong call to action so that anyone who stumbles across your post will be compelled to reach out to you.
Blog: Focus on strong SEO strategy and a solid meta description for this blog post. That way, your blog comes up when someone is searching for help with their pain point. Make sure your blog post is informative and thoughtful, with a link to your services page. Make your call to action convincing so they click the link and contact you!
67. Why Online Service Providers Need to have an Email List in 2023
Social Media: Use a quote or short sentence as a graphic image for this post – try for something short and snappy, or something funny. Then, use your caption to talk about why an email list is so important, and all the benefits you have seen from having your own. Be sure to refer them to your email list sign-up in your call to action!
Blog: This blog post should provide your readers with a lot of valuable information about email lists, how to start one, why they are so important for entrepreneurs, and all the benefits you have seen from utilizing one. You definitely want anyone reading this blog post to sign up for YOUR email list, so be sure to link to it a few different times throughout the text!
68. Tips, Tricks, And My Personal Story With [Your Area Of Expertise]
Social Media: This is a very broad topic, so you might want to turn this into a social media series. You could post once a week on this topic and crowdsource via your Instagram stories a few days before to ask your followers what they are most interested in hearing about. Or, you could rotate through the three topics above: one post about tips, one post about tricks, and one post highlighting your personal story. Use a branded photo as the image.
Blog: This is going to be a blog post detailing your journey as an entrepreneur, with some advice woven in. Start by giving readers a background on who you are and how you got started. Then, give them some tips and tricks for working in your industry. What advice do you have for them? What do you wish you had known? Finally, encourage them to sign up for your email list as your call to action. This way you can build on the connection you made with them during your blog post.
69. Lessons Learned as a New Work at Home Mom
Social Media: For this content idea for service-based businesses, create a Reel with trending audio highlighting two or three things you have learned as a work at home mom. These can be funny and lighthearted. This is a good chance to show off your cute kid (or kids!) and to give your followers a glimpse into your personal life.
Blog: Make this a list-style blog where each lesson is a heading and you explain each underneath. This blog post will have more of an impact with readers if you focus on tying each lesson to a personal anecdote.
70. Lessons learned from my first years running an online business
Social Media: Similarly to the idea above, create a Reel listing two or three things you learned from running an online business. You may want to make the first two lighthearted, and the final one more serious in nature. Your caption can be a celebration of how far you have come in your business and a quick recap of the lessons you showed in your video.
Blog: Start this blog by telling a story about when you first started your business. What do you wish you had known then? What advice would you give to yourself if you could go back in time? Talk about how you and your business have both changed throughout the years. Then, list three lessons you have learned. Include photos from the beginning of your journey and new branded photos.
71. 7 Ways to Prevent Burnout Working in Social Media
Social Media: Post a carousel showing graphics of all the ways you prevent burnout. Make sure the graphics stick to your branded colors and fonts and you can go into more detail in the caption. Try to come up with ways to prevent burnout that are specific and unusual so your followers can get the most value from your post.
Blog: There are probably many blog posts written with a similar topic, so make sure your list is full of unique and specific ideas. It is a popular content idea for service-based businesses, so make sure yours stands out. Really take some time to focus on your SEO and meta description so you can get as many eyes on your blog post as possible!
72. 13 Tips for Working from Anywhere as an Entrepreneur
Social Media: Have you ever worked in an unusual place? Describe your situation in the caption and some tips you learned along the way. Use a picture from your unusual location as the image for your post. Ask followers to comment with the strangest place they have ever worked as an entrepreneur.
Blog: Utilize photos you have taken of yourself while you are working in a different location throughout this blog post. Make each tip a heading and describe each one in a short paragraph. This blog should be easily skimamble for your website visitors!
73. Top [Your Niche] Tips to Live by in 2022
Social Media: Create a Reel with trending audio for this social media post. Your tips can be text that overlays the video. It’s ok to have fun with this Reel – do a dance, show some lifestyle photos, and show your audience that your niche is right where you want to be!
Blog: While your social media post was more specific to you and your tips, it would be smart to make this blog post more general in nature. This way it will appeal to a larger number of people, especially those who just stumble across your blog while searching for this topic. Choose five to seven tips and create a list-style blog around them.
74. How Often Should You [Controversial Topic in Your Niche]
Social Media: Posts that have a “confessional” or “spicy” feel tend to get really good engagement, so don’t be nervous about discussing something slightly controversial in your niche! And no, controversial doesn’t mean political – it can be something along the lines of “Why you don’t need a content calendar” or a similar topic related to your field. Use a branded photo as the image.
Blog: Make your controversial topic one that you think people in your niche are searching for via search engines. This way, your blog post will pop up for them! This blog doesn’t need to be incredibly long – you can write it like an article (but don’t forget to include lots of headings so it is easily digestible) and include a call to action at the end for readers to sign up for your email list.
101 Content Ideas for Small Business 75-101
75. 7 Ways to Prevent [Common Problem in Your Niche]
Social Media: This content idea for service-based businesses is to educate others in your field and show potential clients that you are an expert. Make a carousel with graphics listing each topic/way/tip one per slide and then use your caption to refer followers to the blog linked in your bio for more detail.
Blog: Be as specific as you can with this blog post. Come up with seven ways to help those already in your field and explain each one in detail. This way you will position yourself as an expert who provides lots of value. Encourage readers to sign up for your email list so they can get more information like this blog post.
76. How to Improve Your Mindset as an Entrepreneur
Social Media: Do a collaboration with another account for this post. You can either do an Instagram live together or just create posts featuring the other account and their ideas on mindset. This cross-promotion between accounts will help you to get new followers and more engagement, while still providing valuable information to your current followers.
Blog: Repurpose the content you used for your social media post (or live, etc.) and turn it into an article-style blog post. You can quote the collaborator’s account and content, while also linking to their website and social media accounts. Be sure to inject the ways you work on mindset as an entrepreneur throughout the blog post as well.
77. My Favorite Organization Tips for [Your Niche]
Social Media: Create a short video showing all the ways you organize in your business. It’s always fun to see how someone works behind the scenes! You could even do a series on organization: one post could be electronic organization, another could be your physical workspace, and another could be lifestyle organization.
Blog: Make this an informative content idea for small businesses written as a list-style blog all about one aspect of organization for you and your business. Focus on electronic or physical organization and then provide specific tips for your chosen topic. Be sure to include lots of pictures so your website visitors can see what you mean (screenshots work if you’re writing about electronic organization!).
78. [Season] Morning Routine for Entrepreneurs
Social Media: Film a short Reel showing your morning routine and then use the caption to talk about your favorite part of it. Ask followers to comment on what they do that helps them get started in the morning during a particular season. You could even ask that question in your stories the day you publish this post in order to further engagement. Don’t forget to share the answers people provide!
Blog: Make this blog post a series. Create a morning routine blog for each season – since they will have similar elements you can even batch create them all at the same time and schedule them out far in advance. It’s always nice to have created content to use in the future!
79. [Season] Night-time Routine for Entrepreneurs
Social Media: Ask your followers in your stories what they do as a nighttime routine (related to their life and business). Then, share the answers in the caption of your social media post, along with your own night routine tips. Include a graphic with the topic name in your branded colors and font.
Blog: Repurpose the answers you got in your Instagram stories into a list-style blog for website visitors. Include your own personal night time routine throughout the blog. Ask readers to sign up for your email list as your call to action at the end of this content idea for small businesses.
80. Client Spotlight: [Share Your Most Recent Project/Client]
Social Media: This is always a fun way to showcase both your work and one of your clients! Ask a client for a short testimonial and permission to share a little about them on social media. Include a picture of your client and mention in the caption how much you enjoy working with them.
Blog: If you can link to your work with your client, definitely do that a few different times during this blog post! Give a little background on your client, your business journey with them, and the work you have completed for them. Link to your services page at the end as part of your call to action so that if a website visitor is interested in hiring you for the same type of work they have an easy way to do so!
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81. My Favorite Books for Personal Growth
Social Media: Use a picture of these books stacked on top of each other as the image for this post. If you don’t have physical copies of all of them, you could use a picture of just one of them. Make your caption bullet points listing each book and one sentence why you enjoyed it. Ask your followers to comment with their favorite book for personal growth. You could even turn this into a sort of “book club” series on your Instagram stories!
Blog: Center this blog post around five books you have really enjoyed for personal growth. Make each book title a heading and then have two short paragraphs underneath each one. Make the first paragraph a quick description of the book. The second paragraph should be why you liked it and how it helped you. Don’t forget to link to each book so website visitors can easily purchase them!
82. My Favorite Podcasts for Developing a Positive Mindset
Social Media: Take screenshots of each podcast as you listen and then use those to make a carousel for this post. List them in the caption and don’t forget to tag the podcast and podcast hosts! Share your grid post in your stories and tag the podcast and podcast hosts there as well – they may decide to reshare your post!
Blog: Create a list-style blog for this topic. List each podcast and give a description of the host and what a typical show looks like for them. Include a sentence or two about why you like it or what your favorite segment is for the show. Be sure to link to each podcast and to each podcast host’s website or social media account.
83. 10 Hacks [for Your Niche]
Social Media: Make a Reel or short video listing all ten hacks for your niche. Go into detail about one of them in the caption and then refer your followers to your blog for details on the rest. This content idea for small businesses will help you get more website visitors!
Blog: Take the list you used for your social media post and expand on it. Explain each hack in detail and include links if necessary. Since you are hoping to get people to this blog post from your social media account, encourage readers to sign up for your email list in your call to action. This way, if they ever leave social media you can be sure you stay connected.
84. Favorite Entrepreneurs [Your Location/Niche – Collab Post]
Social Media: For this post, try and choose an account to collaborate with that has someone who complements your field or niche. This way, when you cross-promote each other, you can try and not only gain followers, but also gain new clients. (For example, if you are a social media manager, you could do a collaborative post with a TikTok expert. Your fields are similar, but you likely don’t have the same clients.)
Blog: Find three entrepreneurs you can profile for this blog post. Include a photo of each, links to all their accounts and websites, and a short description of who they are and what they do. Don’t forget to tell your website visitors how you know each of them and what you like about them! Ask each entrepreneur that you profile to share your blog post on their email lists or their social media accounts.
85. Behind the Scenes of Working with [Your Service]
Social Media: Make a vlog that shows the ins and outs of working with you. What is something people don’t know that you do? What is your favorite part of your job? Include small details like that throughout your vlog so your followers can get to know you better.
Blog: Choose an aspect of your business that you love doing and write all about it. Try and answer any potential questions about it that you can think of, and explain to your readers why you love it so much. As your call to action, ask readers to sign up for your email list so they can get more behind the scenes content.
86. A Beginner’s Guide to [Your Niche]
Social Media: Use a branded photo as the image for this post and then use your caption to go into detail for your beginner’s guide. Try to break this caption down into three or four tips you would have liked to have had when just starting out. You can refer followers to your blog for more information.
Blog: Make this informative content idea a pillar blog post on your site. Provide information to small businesses that contains everything you wish you had known or had access to before you started your business. Your meta description for this blog post should be clear and let searchers know that your post will give them everything they need to get started!
87. How to Find Your Work/Life balance as New Mom
Social Media: This is a great time to show off those cute baby pictures! In your caption tell your followers how your work/life balance changed when you became a mom and what you do differently now that you have a baby (or children).
Blog: Make this blog post more general than your social media post. You want this blog post to appeal to everyone searching for help with this topic, not just those who read your blog regularly. Make your tips general, but definitely intersperse personal anecdotes throughout the post so your readers feel like they know you.
88. You Need to Stop [Common Issue in Your Niche]
Social Media: Can you create a lighthearted Reel with trending audio about this topic? You can use text over the video to tell people what you think they should stop doing. Use the caption to discuss it in more detail. Ask your followers to comment if they still do this and why to increase engagement.
Blog: Repurpose the content from your reel and turn it into a blog post. This blog doesn’t have to be very long or include a lot of research and links – it can be your opinion! Just be sure to use strong SEO throughout it so that people searching in this topic can find your blog.
89. My Expert Recommendations for Improving [Common Struggle in Your Niche]
Social Media: Create a tweet-style graphic for your image for this post. Include your recommendations in the caption and refer followers to your blog for more details. If you want you can promote this post the day before you publish it by asking about the topic in your stories. Share the answers you receive and then share your post!
Blog: Since you are positioning yourself as the expert on this topic, you want to provide your website visitors with as much information as you can find that backs up your claims. This means you will have to do a little research before you start writing. Include all the links you find in your blog and encourage readers to contact you in your call to action if they would like more information or help on this topic.
90. Coffee Shops and Coworking Spaces in [Your City]
Social Media: List each space you find in your caption and then refer followers to your blog for a more detailed description of each place. If you want you could reach out to some of them and see if they would be willing to offer a coupon or deal for people who mention or show them your post!
Blog: Do a quick Google search for these spaces in your area and then include a picture of each one, a link to their website, and a quick description by you that lists each location’s pros and cons. You don’t need a lot of text or description in this particular blog post – you want it to be skimmable for your website visitors.
91. 11 Things You Need to Do in Your First Year in Business
Social Media: Use your Instagram stories to create this post. Put this topic in a question box and gather answers from your followers. Use the things they say as the basis for your caption. If you want, you can even take screenshots of some of the responses you get and use those as the images for your post!
Blog: If you are stuck when trying to write your blog for this topic, try and answer this question instead: What do you wish you had known or done in your first year of business? What did you do wrong? What did you do right? Once you have those answers it will be easier to create your list of all the things you are recommending to your blog readers.
92. 22 Side Hustle Ideas for Work at Home Moms
Social Media: Make a fun or lighthearted reel for this topic. Show how much freedom you have as a work at home mom and end the video by asking if your followers would like to make some extra money. List just a couple of the ways they can work a side hustle in your caption and then refer them to your blog for the full list.
Blog: This blog post will probably be lengthy, but that’s ok because you will be proving valuable content that people want to see! First, come up with all your side hustle ideas and try to have a link for each of them as well. Make each item on your list a heading in your blog post. Then, write a short paragraph under each one describing what it is and how your website visitors can get started.
93. [Book/Product in Your Niche] Changed My Life
Social Media: Use a photo of the book or product you are featuring as the image for this post. Use the caption to talk about why your featured item changed your life. Try and answer these questions if you’re stuck: How did it change me? How did it affect the way I do business? What is better about my business now that I have this book/product in my life?
Blog: Repurpose the caption you wrote for your social media post and expand this content idea for small businesses by adding more detail. Really dig deep for the answers to the questions posed above and give your blog readers valuable information about the book/product AND your journey as a business owner. Help them feel connected to you and your journey, and at the end of your blog post ask them to subscribe to your email list.
94. 3 Business Tools You Need to Be Using
Social Media: Make a carousel for this post where each slide highlights one of the business tools you are discussing. Give a one or two sentence description of the pros of each tool in the caption and refer followers to your blog for more details. Don’t forget to tag the Instagram handles of each tool (if they have an account)! You can also reach out to each tool’s social media team and see if they would be willing to offer your followers a discount code.
Blog: Expand on the short description you wrote for each business tool in your social media post. Include a picture, a link for website visitors to purchase (use an affiliate link if you have one!), and a short description of the tool. Then, give your pros and cons for each tool before writing about how the tool has helped your business.
95. 3 Ways to Achieve [Benefit of Your Service]
Social Media: This would be a fun topic to use for a short video or Reel. Find a fun trending audio and hold up your fingers as you count from one to three. Use text over the video clip to list out your three ways to achieve your chosen benefit. You can list them out in the caption in more detail.
Blog: Make each of your three ways its own heading and the description of each should go underneath as the text of the blog post. Use as many links as you can in this blog post. Can you refer them to articles that describe how to get your chosen benefit? Can you link to websites that show examples of what you are talking about?
96. My Favorite Motivational Quotes as an Online Entrepreneur
Social Media: Create a graphic with your quote as text for the image in this social media post. In your caption, go into detail about what that quote has meant to you as an entrepreneur. How has it affected your journey as a business owner? You can ask your followers to comment with their favorite motivational quote (or quotes!) as your call to action.
Blog: Try and think of three motivational quotes that have helped you as an online entrepreneur. Make each quote a heading and then write a short paragraph detailing why each quote means so much to you. If you want, you can try and link to websites or online shops that sell prints of each quote!
97. My Favorite Childhood Memory and How It’s Influenced My Life Today
Social Media: Use a childhood picture as the image for this post. Throwbacks are always fun for followers! Use the caption to describe your memory and how it has influenced your life. If your story is long you can refer followers to your blog for the full story.
Blog: Repurpose the content you created for your social media post, but expand on it and go into more detail. Are there morse pictures you can include? What about this memory has inspired you today? Did it affect your journey as an entrepreneur? How so? Give your website visitors a look into your life outside of your business!
98. Community Spotlight – Share Features/Tags from Your Followers & Clients
Social Media: This is a great way to brag on yourself a little bit. Don’t be shy! As an entrepreneur, most people don’t know about all the ways you have been featured or praised online! Create a round-up of all the recent tags and shares you have been featured in from followers and clients and list them all in a short caption.
Blog: Have you been featured in someone else’s blog or social media page? If so, write a quick blog post describing each and then link to them. It’s ok to be proud of yourself and show off when you do something cool!
99. Review: Product You Tried in Your Niche [share affiliate link]
Social Media: Create a carousel for this post. Make a graphic with text for the first slide, then a still picture of the photo for the next. If you can take a short video of the product in action, make sure to include that as well. Then, your next two slides can be text graphics focusing on the pros and cons of the product. Use the caption to discuss the product and whether you would recommend it to someone in your niche.
Blog: A review blog post is fairly easy to compose. Start with what the item or product is and how you learned about it or got it. Don’t forget to link it and list its price! Then, go into pros and cons for this product. Be specific here so your audience leaves feeling informed. Finally, talk about whether or not you would recommend the product to another person in your niche (and why or why not).
100. Behind The Scenes: What’s at My Desk 2023
Social Media: Make a Reel or short video giving your followers a tour of your desk. Don’t worry about cleaning everything up and making your workspace look perfect – people want to see what your desk really looks like, not a curated version! In your caption you can talk about your must-haves for your desk, or what you love most about your workspace.
Blog: This is a good opportunity for you to use any affiliate links if you have them. Put photos of your workspace in this blog post and describe all the items in each one. Go into detail about why each area of your desk is organized the way it is, what you like most about it, and any tips for similar workspaces.
101. 5 Things I wish I Could Tell My Past Self When I Started My Business
Social Media: Use a branded photo as the image for this post and then in the caption go into your personal journey as a business owner. Provide value for anyone who may stumble across this post by making the things you talk about easily applicable to any entrepreneur.
Blog: Make this blog post the story of you as a business owner. Your “5 Things” can be general, but be sure to relate each one back to your journey as an entrepreneur and business owner. This way your blog will appeal to those just looking for information AND those looking to connect with you!
We hope you have found some value and inspiration from this list of content ideas for small businesses! Use these ideas as a starting point and create specific and valuable content for those in your niche and those who may want to hire you. Experience the full benefit of this content by optimizing it for search engine rankings!
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