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Use SEO Blog Content to Grow Your Wedding Photography Business

Your photos are beautiful, your reviews are stellar, and your website is gorgeous…but you aren’t getting any outside clicks or new visitors to your site. What gives?

SEO, search engine optimization, is the secret ingredient you need to make your website truly work for you. It’s not enough to be fantastic at what you do – you also have to show up in search engines when people want to book a wedding photographer!

SEO is how you do that. And it’s easier than you might think!

First, you ensure your website is easy-to-navigate and mobile-friendly. If your website doesn’t offer a good user experience, it’s not going to rank on Google.

Then, create a blog for your website. Now, update your blog consistently with quality wedding photography blog ideas! Putting out high-quality content regularly will help you to rank higher in search engines. And no, not every post has to be about your photography or your clients. Feel free to mix it up with some of these wedding photographer content ideas to help pull in engagement from a larger audience!

One of the biggest advantages of a strong SEO strategy for your business is that is a FREE way to boost your credibility (and if you don’t believe me, believe Forbes!)

Coming up with tons of content ideas for your wedding photography blog can be intimidating and overwhelming. That’s why I created this list of 37 blog post ideas for wedding photographers!

Use these content ideas to jumpstart your own blog, sit back, and watch the SEO magic happen!
Bonus points for repurposing your blog content into social media posts – so now your monthly content calendar is covered!

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37 Wedding Photography Content Ideas for Your Blog & Social Media

1. 10 tips for taking beautiful bridal portraits

This blog post will not only pull in brides who want to look their best on their big day, but also fellow photographers in the industry. This is a good thing for you! Forming connections with other photographers will help position you as an expert in your field and may lead to future referrals or collaborations.

2. How to choose the best location for your engagement shoot in [your area]

Make sure to use local SEO keywords in this wedding photography blog idea so that couples in your area will be directed to your website. (Semrush says that local SEO keywords are keywords people may search when looking for something specific in their area.) Catching couples before their engagement shoot means they may still be looking for a wedding photographer! If you want to increase the reach of this wedding photographer content idea, repurpose the blog post into a Reel set to trending audio and promote it on your social media channels. 

3. Creative wedding photo ideas for capturing the first look

Use examples from your own catalog of wedding photos for this blog post. Underneath each photo type a small description of each first look and why each one worked for that particular couple. This will highlight your photos and will also show your range to potential clients.

4. How to create a wedding photography timeline

Hiring a wedding photographer can be really stressful for engaged couples! They want to find the perfect photographer for their special day. Publishing a wedding photography timeline will bring couples to your website before they have hired someone (so make a good case for you and your business in this blog!). 

5. Tips for taking stunning detail shots of the wedding rings

Make this a list-style blog post including X tips – show off photos of both dos AND don’ts. This way, any visitors to your website will see why some tips are so valuable!

6. Creating a seamless booking process for your photography business using Honeybook

Sometimes your blog is designed to get new clients, and sometimes you specifically blog to give information to other wedding photographers. Both are ok! You never know how valuable the connections you make in your industry will be for you as you grow your business! While you write this blog, be sure to offer up an affiliate link (or code) for Honeybook if you have one.

Interested in Honeybook but don’t have an account yet? Go ahead and grab your first year at 60% off!!

Note: this is an affiliate link, which means I make a small commission should you choose to purchase!

7. Behind the Scenes: A day in the Life of a wedding photographer

This wedding photography content idea aims to showcase you as capable, professional, and dedicated to your clients. Take readers through all the behind-the-scenes prep work before an event begins, your favorite parts of the event, and then a quick run-through of what you need to do once an event is over. Many people probably don’t realize how much work it takes to shoot a wedding!

8. How to get the best portraits on your wedding day

This blog post is for potential clients. Use it to position you as an expert in your field so they get excited about hiring someone who so obviously knows what they are doing. This is also the type of content that would do really well as a Reel or TikTok. Repurpose your blog post into a short video that showcases your photography. 

9. 5 must-have poses for the bride and groom

Pull photos of each pose and then write a short description underneath each about why you love each one. Do you have a pose that is your favorite? Be sure to include that and explain why you love it so much! If there are any poses you love having clients do that are somewhat unique, you should also feature one of those. It will help set you apart from all the other wedding photographers.

10. How to use natural light to create beautiful wedding photos

This wedding photography blog idea really relies on your expert knowledge of cameras, lighting, and poses. Talk about your experience as a photographer, and be sure to mention how long you have been in the industry. Make sure everyone reading this blog post leaves it knowing that you are an expert who understands how to take beautiful photos. 

11. The art of storytelling through wedding photography

Feature a client’s wedding for this blog post. Choose ten photos that tell a story and post them underneath a short description of what you were trying to capture with them. After the series of photos, include a strong call to action asking website visitors to book an appointment with you.

12. The benefits of offering engagement sessions to wedding clients

This wedding photographer content idea will help you gain the trust of newer photographers in the industry. They will continue to come back to your website if you consistently put out content that is helpful to their business (like this blog post idea!). 

13. Creative ways to capture your wedding dress

Including links to other websites is an important part of blogging. Search engines will actually rank you higher if you link to other sites (and have other people link back to you!). Search Engine Journal says that “giving links is just as important as getting links” for SEO. Feature other wedding photographers in this blog post and link to their websites. Choose some of your favorite wedding dress photos for this post as well.

14. The importance of having a backup plan for wedding photography

Write this blog post in a narrative style. Tell a story about a time when you did (or didn’t!) have a backup plan and ended up really needing one! If you are writing about a time when you did not have a backup plan, it’s important to talk about how you always have one now so you don’t scare potential clients away! You could also repurpose this content into an Instagram Live with another wedding photographer, where you both talk about the times you have needed backup plans. 

15. 5 tips for capturing candid moments on the wedding day

Showcase some of your favorite candid photographs in this blog post. This is a chance for you to show off how great you are as a photographer! Intersperse your pictures throughout the post and include a strong call to action in your conclusion, asking potential clients to book an appointment with you for their big day.

16. Tips for photographing outdoor weddings in different weather conditions

This wedding photographer blog idea will be useful to those in your industry AND potential clients who are already panicking about the weather for their outdoor ceremony. You want this blog to have a relaxed, knowledgeable vibe. Help make all potential clients who read this feel secure that you can handle it no matter what the weather decides to do on their big day. 

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17. How to use heirlooms in your wedding day portraits

Repurpose this blog post into a Reel or TikTok where you list out creative ways to feature heirlooms as the text and use your beautiful photography as the background. Make your caption a call to action, encouraging viewers to visit the link in your bio or send you a DM to get more information on your services. 

18. How to create a wedding album that tells the couple’s story

Wedding albums are such special keepsakes – couples want to know that you can not only take gorgeous photos but you can also create something for them to share for generations. Take website visitors through the process you use when you create a wedding album and then use testimonials from past clients who have loved their final products.

19. 10 ways to make your wedding photos stand out on social media

It’s not enough to just have a special hashtag or signature cocktail anymore! If a wedding is going to stand out on social media, it needs to do something special. Create a list-style blog post with links to other websites (remember: linking to other websites helps you rank higher with search engines!). 

20. 5 tips for creating a wedding photography blog that attracts clients

Wait until your blog has consistently been putting out quality content for a few months before posting this wedding photographer blog idea! Use data and examples from your business to give credence to your tips.

21. Should you hire a wedding photographer or content creator?

Wedding content creators are becoming more popular on social media, especially with brides who want to be able to share content immediately post-wedding (like how we saw Sofia Richie’s wedding all over TikTok and Instagram! Read all about her viral wedding content on Insider). Review the pros and cons of hiring each and encourage website visitors to contact you for more information. 

22. How to start a wedding photography business

What information did you need to know when you were new to the industry? What do you wish someone would’ve warned you about when it comes to running a business? Include all of that in this blog! Repurpose the blog post into a social media graphic carousel. This will help you to get more engagement and followers from those just starting in the field.

23. How to take great photos in low-light situations

You can get really technical with this blog if you want or you can keep it simple. This post aims to offer tips to other photographers AND signal to potential clients that you know how to take great photos no matter what. If they see a post like this on your website, they will feel safe in the knowledge that you will take care of them on their big day.

24. Tips for capturing the emotions of the wedding ceremony

Feature some of your beautiful photos throughout this post. Try to group them by emotion (think: excited, nervous, joyful, etc.). Grouping them will allow you to show how you captured the same emotion multiple times, but in different ways. This will ensure that all website visitors see you as a versatile photographer. 

25. How to capture the best dance floor moments as a wedding photographer 

Getting good dance floor photos can be HARD! Create a list-style blog with five or six of your best tips for making these pictures clear, sharp, and fun! 

26. What to expect when working with a wedding photographer

This blog post is for prospective clients, so write it directly to them. What can they expect from working with you? What are some of the things you do that are unique? How do you go the extra mile for your couples? What is the timeline for working with you?

27. Beautiful family photos to capture on your wedding day

No two families are alike, and family wedding photos should reflect that! Use this wedding photographer content idea to show off some of your best daily wedding photos. Discuss what you do to make their photos personal to their family story.

28. My favorite wedding venues to photograph in [Location]

Use local SEO keywords throughout this blog post to make sure that couples looking for a photographer in your area will be directed to your website. Include links to all the locations you mention, and then repurpose this blog into a social media post where you tag them all. You may get featured on their page, which will help boost your engagement and get your website seen by more couples looking for a wedding photographer!

29. Fun wedding traditions that make for great photos

Include a mixture of well-known and obscure traditions in this blog. Intersperse your photos throughout the descriptions of each tradition and write about why you think each one photographs so well. (Stumped while trying to think of wedding traditions? Check out this list from Brides that includes over 40 traditions from around the world!)

30. Should you take first-look photos?

Give the pros and cons of this wedding photography blog idea. What makes a first-look photo special? Why do some couples choose not to do them? Showcase your photography throughout the blog, and make sure your call to action encourages couples to hire you for their big day!

31. What to expect when hiring a wedding photographer for a destination wedding

Have you shot a destination wedding? If so, rely on your experience to write this blog. If not, use this post to link to other websites that also discuss this topic. If you’ve shot a destination wedding, use some of those photos to create a Reel or TikTok in order to repurpose this content.

32. The role of wedding photography in preserving memories for future generations

If you can, it would be really fun to scan in some older wedding photos of your relatives. Write about what being a wedding photographer means to you and how you hope future generations look back on the photos you take. Having a blog like this helps to show your passion for the industry and may just sway some potential couples to hire you!

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33. How to use props and accessories to add interest to wedding photos

When you are blogging for wedding photographers, it’s important to write something unique that they can’t find everywhere else. In this post, talk about your different personal experiences with props (the good and the bad!) and highlight which ones have worked well for you in the past. 

34. 5 photography mistakes to avoid on your wedding day

This list-style blog post could include four tips to avoid photography mistakes and one lighthearted “tip” that centers around the couple enjoying the day or living in the moment. That way it ends the post on a positive note while still providing clear guidance on what not to do on the day of the wedding.

35. The benefits of having a second shooter for wedding photography

Ask other wedding photographers you know to send you a short paragraph detailing why they like having a second shooter. Link to their websites and ask them to promote the blog on their social channels. (And if you’re worried about promoting photographers in your area and losing out on potential clients then just feature photographers who are not local!)

36. Tips for capturing the wedding party in action

Stilted, posed photos can feel so boring. How do you feature the wedding party in a unique way? How do you ensure their personalities shine through in your photos? What is your favorite way to get wedding party members to have fun during group photos?

37. Benefits of capturing your wedding day with film photography

Film photography is becoming more popular! Explore this trend in this wedding photography blog idea by discussing why it is coming back in style. If you have utilized film photography in the past, this is the time to write about your experience. 

Let’s use these wedding photography SEO content ideas!

Your blog should reflect who you are as a wedding photographer. It’s a place to show everyone your work, write about your experiences, and show website visitors that you are an expert in your field. 

It is so important that you update your blog regularly and post using a strong SEO strategy. Doing those two things will help you to rank higher with search engines, which will help you get more clicks on your site, and more ideal clients knowing about your business!

If you want to start focusing more on your SEO, but just aren’t sure where to start, I host a FREE 5-day Challenge every Monday to help you revamp your website into a magnet that attracts leads from Google.

Sign up for the Search Engine Success Challenge for support!